NEW YORK, Feb. 18, 2021 /PRNewswire/ -- In a recent Tweet, the world's richest man, Elon Musk, challenged us all to "hodl the rainforest." In crypto parlance the implication is that we all need to protect the rainforests that remain to us and future generations. The Universal Protocol Alliance (UPA), a coalition of leading blockchain companies including Bittrex Global, CertiK, Fifth Era, Hard Yaka, Ledger, Trovio, SFOX and Uphold, have responded, and today are excited to announce that "hodling the rainforest" is now possible through a unique technological breakthrough: tokenized and transparently substantiated certified voluntary carbon credits. It turns out that crypto can save the rainforest.